![]() Sans serifs are clean, simple, and legible. It is basically a font with no dashes at the end of each letter. Sans serif fonts are modern, straightforward, and minimalistic. If your brand is in one of the following industries, you can’t go wrong with choosing a serif logo font: Gucci, Prada, Rolex, and Burberry are among the brands that decided to use serif fonts in their logos. Serif fonts are popular because they are visually appealing and evoke elegance and confidence. The origin of serif fonts goes way back to the mid-1800s – so we could say that they have become a timeless classic by now. A serif is a decorative stroke that finishes off the end of a letter’s stem. Serif fonts are traditional and sophisticated.
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